The last article explained how to use anchor text to build linkbacks. Now, let’s make that a little more concrete by looking at some good and bad examples.
You see a lot of random anchor text on websites. Don’t do this! Here are some bad examples.
Why shouldn’t a Posicionamiento en buscadores content writer use anchor text like this?
What’s wrong with these examples? (links are represented by underlined text)
- For travel advice, click here.
- Visit www.SoutheastAsiaTravelAdvice.com for expert travel advice.
- Check out the best place for travel advice.
In the first example, the anchor is «here», which says nothing to search engines about the client’s site. Bad, bad, bad.